BYXIES!8-BERRY BITE SUSTAINABLE SNACKS

DES 116 class at UC Davis, California

S P R I N G 2 0 2 1

LOGO SPECIFICATIONS

Early logo brainstorming, primary and secondary logos, and logo usage

EARLY LOGO SKETCHES

Challenges that I had to consider were the following:

  • Was the logo going to focus on imagery or customized typefaces?

  • Would it have a serif or sans serif font?

  • Which of the following designs would be most appealing to our target audience?

LOGO DEVELOPMENT

  • ROUND 1: Mascot or Typography?

    Since our brand would focus on younger audiences, we were looking for playful design.

  • ROUND 2: destigmatization

    People often dislike insects, even more worms. Our brand wanted to de-stigmatize the Bombyx Mori by making our mascot as cute as possible.

  • ROUND 3: PIXELS AND VECTORS

    The pixel appearance in fig. (c) would later be the one we’d make final adjustments on.

brand + business system specifications

What are the parameters of my design? What components show what is “on-brand?” What would Byxies look like if we were to professionally contact consumers or other business ventures?

marketing strategy

What would be appealing to my audience? What about other outside of the target demographic?

  • Online games and merch

  • inexpensive merch

  • Accessories/Apparel

  • The Concept of byxies packaging

    The hexagonal but geometric circular shape was inspired off of origami and 3D poly vector graphics. This packaging shape to us was most appropriate to our brand’s aesthetic.

  • future considerations

    Our brand prides itself on sustainability and for our products to be 100% recyclable /compostable. The inside of the packaging would either be covered in beeswax or have an edible rice paper wrapping.

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Design Gallery Banners (2022)

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SOLVE Ad Campaign (2019)